User Acquisition Manager / App Publisher

Drive app growth through strategic user acquisition campaigns, performance marketing, data analysis, and optimization across multiple digital channels.

About the Role

The User Acquisition Manager / App Publisher will play a crucial role in driving the growth of our user base across all apps. This role requires a strategic and analytical mindset with a strong understanding of digital marketing and user acquisition tactics.

Key Responsibilities

• Design and execute user acquisition strategies.
• Manage campaigns across Google Ads, Facebook, and other platforms.
• Analyze performance metrics such as CPI, CPA, LTV, and ROAS.
• Manage acquisition budgets for maximum ROI.
• Conduct market research and competitor analysis.
• Collaborate with marketing, product, and analytics teams.
• Prepare performance reports and recommendations.
• Test new acquisition channels and A/B testing strategies.

Requirements

• Experience in mobile app user acquisition.
• Expertise in Google Ads and Facebook Ads.
• Strong analytical and data-driven decision-making skills.
• Experience with Google Analytics and Google AdMob.
• Knowledge of AppsFlyer or Adjust is a plus.

Benefits

• Competitive salary based on skills and experience.
• Supportive work environment.
• Healthy work-life balance.